EuroShop 2026 in Düsseldorf brings together the world’s most advanced retail concepts, technologies and design solutions. Among the international participants, Ukrainian companies and experts demonstrate a distinctive combination of industrial-scale execution, strategic retail thinking and emotionally driven design.

Ukraine’s retail market has evolved under conditions of rapid growth, intense competition and high consumer expectations. This environment has shaped a generation of retail professionals capable of delivering efficient roll-outs, innovative store formats and customer-centric experiences — solutions that are not theoretical, but tested in real markets.

At EuroShop 2026, Ukrainian retail expertise is represented by three different yet complementary perspectives: manufacturing and infrastructure, retail strategy and emotional design, and holistic store concept development.

MODERN EXPO at EuroShop 2026

Creating the future of retail — at scale

For more than 27 years, MODERN EXPO has been shaping modern retail worldwide. Today, the company operates nine high-tech production units, each specialising in different types of retail equipment. This powerful manufacturing base enables MODERN EXPO to deliver large-scale roll-outs, ensuring mass replication while meeting strict European safety and quality standards.

Recognised as one of the world’s most advanced retail equipment manufacturers, MODERN EXPO combines industrial scale with engineering precision — delivering solutions designed for performance, sustainability and long-term efficiency.

28 trucks. One destination. A bold statement.

In February 2026, 28 fully loaded MODERN EXPO trucks will head to Düsseldorf for EuroShop 2026, carrying not just products, but a fully immersive retail vision.

What awaits visitors:

• 1,600 m² of immersive business experience
• Intelligent infrastructure built for scalable roll-outs
• Operational precision engineered for high performance
• Future-ready retail formats
• Executive-level discussions and strategic networking
• Proven models for efficient, large-scale deployment

EuroShop 2026
22–26 February 2026
Messe Düsseldorf | Hall 12 | Stands C25 + C31

From “SPRING IS COMING” to the store of the future

MODERN EXPO’s SPRING IS COMING pavilion was one of the most talked-about and highly rated locations at EuroShop 2023. The pavilion showcased:

• New product launches
• Improved best-selling solutions
• Proprietary software concepts
• Practical approaches to building the store of the future

Beyond technology, the pavilion impressed visitors with its exceptional exhibition design. A media hall revealed behind-the-scenes processes, while the “store of the future” zone demonstrated real-world innovations. A cosy restaurant, filled with delicate aromas of food and beverages, and an abundance of flowers created a welcoming atmosphere that attracted thousands of visitors and sparked countless conversations.

Sustainability as a design principle

Sustainability is deeply embedded in MODERN EXPO’s product philosophy. When designing and developing solutions, the company focuses on making them:

• Sustainable
• Ecological
• Energy-efficient

By actively promoting the concept of safe retail and highlighting the importance of eco-oriented solutions, MODERN EXPO inspires retailers worldwide to integrate sustainable development principles into their businesses.

A strong presence across EuroShop and EuroCIS

At EuroCIS 2022, the leading European trade fair for retail technology, MODERN EXPO presented its MoReTECH pavilion — a platform dedicated to innovative solutions for seamless user experiences in future retail environments. The pavilion focused on:

• Omnichannel interaction
• Self-service technologies
• Click & Collect solutions
• Cashless payment methods
• Retail efficiency and automation

MoReTECH became a vibrant hub for business communication, clearly demonstrating MODERN EXPO’s commitment to innovation and its vision for technology-driven retail.

Earlier, at EuroShop 2020, MODERN EXPO introduced its FUTURE STORE pavilion. Drawing on research and insights from futurologists, philosophers, sociologists and retail experts, the company presented bold concepts for:

• Logistics optimisation
• Checkout areas
• Last-mile delivery
• Store management systems

The result was widely described as spectacular, breathtaking and truly outstanding — a powerful statement about the direction of future retail.

Looking ahead to EuroShop 2026

At EuroShop 2026, MODERN EXPO once again raises the bar — combining industrial strength, innovation, sustainability and visionary thinking into a single, large-scale experience.

Are you ready to experience it?

AVA TECH & DZYUBA Retail Atelier at EuroShop 2026

How to become a LoveStore

On 22 February 2026, visitors of EuroShop Düsseldorf are invited to a full-day inspiration and expert session at the AVA TECH stand.

Messe Düsseldorf | Hall 9 | Stand E39
22 February 2026 | Full day

AVA TECH’s stand will become a meeting point not only for business discussions, but also for inspiration on how to create retail concepts that truly work — emotionally and commercially.

Inspiration seminar: How to become a LoveStore

At the heart of the program is the inspiration seminar “How to become a LoveStore” — a deep dive into crafting retail spaces that do more than sell products.

The session explores how retailers can build stores that customers love, return to again and again, recommend to others, and actively support through loyalty and social engagement.

Speaker

Yuliya Dzyuba
Founder, DZYUBA Retail Atelier
International Retail Expert, EBRD

Yuliya Dzyuba is a recognised retail strategist and designer with more than 20 years of experience in marketing and retail development. She has personally launched over 90 supermarkets, with five projects recognised among Europe’s top innovative designer supermarkets.

During the session, Yuliya will present implemented retail cases from Europe and Central Asia, sharing practical tools for building effective retail concepts — from idea to measurable business results.

Who should attend

This session is especially relevant for:

• Owners and CEOs
• Development and Procurement Directors
• Heads of Formats
• Chief Engineers
• Marketing leaders
• Expansion and rollout teams

Professional background

Yuliya’s experience spans both international brands and leading retail companies:

• 9 years in marketing communications (KENT / British American Tobacco, Braun / Gillette, Motorola, Microsoft, Raiffeisen Bank Aval, SEB Bank, Kyivstar)
• 8 years inside Ukraine’s leading retail chains Silpo (supermarkets) and Comfy (consumer electronics)
• 3 years as Founder & Creative Head of DZYUBA Retail Atelier and International Retail Advisor for the EBRD

As Head of Design, Yuliya and her team led five Silpo supermarkets to international recognition as TOP Europe’s Finest Innovative Designer Supermarkets in 2017, 2018 and 2019.

The LoveStore philosophy

At the core of DZYUBA Retail Atelier’s work is the LoveStore philosophy.

A LoveStore is a retail brand that customers genuinely fall in love with: they return again and again, recommend it to friends and family, share positive feedback on social media and become part of a growing brand community.

The stronger this emotional connection, the stronger the brand becomes.

Retailers do not sell goods — they create emotional retail spaces, built around consumer-centric thinking and WOW experiences. This is exactly what DZYUBA Retail Atelier helps retailers achieve: bringing more customers and selling more through meaningful design.

Design that delivers results

Retail design is not only about aesthetics — it is about performance.

One recent example is Zhuk, a chain of gadget and electronics stores. After redesigning 10 stores, the results were immediate:

• +20% increase in foot traffic
• +20% increase in revenue

When the new visual format was combined with improvements in category management and local marketing, the results became even more impressive:

• Average revenue growth of 60%
• Some stores achieved 2×–3× growth

This case clearly demonstrates the power of an integrated retail transformation approach — where design, strategy and operations work together.

Let’s create a LoveStore together

At EuroShop 2026, AVA TECH and DZYUBA Retail Atelier invite retailers to rethink their stores — not just as sales points, but as places customers truly love.

Partyzan Agency — End-to-end retail design

Retail Design with Strategy, Scale and Impact

At EuroShop 2026 in Düsseldorf, Partyzan Agency LLC represents Ukrainian expertise in comprehensive retail design and execution — combining strategy, branding, shopfitting and implementation for modern retail environments.

Based in Ukraine, Partyzan Agency is a full-service retail design partner delivering end-to-end solutions that help brands create scalable and efficient retail spaces. From initial concept and visual identity to production and roll-out, the company’s approach covers the entire lifecycle of store development.

Strategic retail design and shopfitting

Partyzan Agency specialises in:

• Shop Fitting – practical, durable and flexible fixtures and installations
• Store Design – spatial concepts that balance aesthetics and operational flow
• Visual Merchandising – impactful presentation that enhances customer experience

By integrating strategy and creativity with production and implementation capabilities, Partyzan Agency ensures that every project is not only visually engaging but also functionally effective.

Turnkey solutions for local and international brands

Since its founding in 2011, Partyzan Agency has worked with both local and international retail brands, building a proven track record of creating efficient, scalable retail environments.

The agency’s expertise spans sectors where retail presence and brand experience are decisive — from fashion and lifestyle to groceries and speciality stores. Their projects demonstrate how thoughtful design can elevate customer engagement, strengthen brand identity and support commercial performance.

At EuroShop 2026, Partyzan Agency brings its holistic design perspective to an international audience, sharing insights into:

• Adaptive retail formats for shifting consumer behaviour
• Flexible shopfitting systems for modern retail roll-outs
• Branding strategies that resonate across markets
• Visual merchandising techniques that influence customer decisions

By presenting its capabilities in Düsseldorf, Partyzan Agency positions itself among global leaders in retail experience design — emphasising the importance of design as a business driver, not just an aesthetic choice. Partyzan Agency works with local and international brands, creating scalable retail environments where design supports operational efficiency, brand storytelling and customer experience.

Special Guest: Andre TAN at EuroShop 2026

EuroShop 2026 will also be honoured by the presence of renowned Ukrainian fashion designer Andre TAN, one of the most influential figures in contemporary Eastern European fashion.

In spring 2025, Andre TAN took a significant step in his international expansion by opening his first boutique in Germany, located in Frankfurt am Main. This marked a new chapter for the brand — one that brings Andre’s unique fusion of style, craftsmanship, and retail experience to one of Europe’s most dynamic fashion markets. The Frankfurt boutique combines elegant design, high-quality garments, and a personalised shopping experience, reflecting the designer’s belief that style should be both aspirational and accessible to real people in everyday life.

In spring 2025, Andre TAN opened his first boutique in Germany, in Frankfurt, marking the beginning of a new international expansion phase. The designer is now planning to develop a modern boutique network, combining fashion, architecture and retail experience.

Andre TAN’s ambition at EuroShop 2026 is not limited to attendance alone. As a fashion visionary, he aims to immerse himself in global trends in store design, retail architecture, visual merchandising, and consumer experience, with the intention of integrating cutting-edge spatial and experiential strategies into his expanding network of boutiques. By visiting EuroShop, he seeks to understand how future-oriented environments are engineered — from circulation flow and lighting to customer engagement zones — so that his own retail spaces can become even more compelling, emotive, and commercially effective.

At EuroShop 2026, Andre TAN’s visit symbolises a convergence of fashion creativity and retail innovation — an opportunity to connect apparel design with evolving retail landscapes and to bring fresh ideas from the world’s leading stores and brand environments back into his own boutique strategy.

Together, Ukrainian manufacturers, retail strategists, retailers and designers present a strong, diverse and future-oriented contribution to EuroShop 2026 — demonstrating how infrastructure, emotion and design can shape the retail environments of tomorrow.

RETAIL-LAB.info
Andrey Utochkin – Ekaterina Leontieva
Düsseldorf, February 2026